AI-powered seasonal CRM for independent retail
Your best customers leave town for months at a time. I put a small engraved object on your counter that captures where they’re going, when they’re back, and what they loved in your shop. Then AI and twenty years of lifecycle marketing experience run the emails that bring them home.
3″×4″×1″, an NFC tag, and a QR fallback. Tap it and a customer joins your list, tells you when they’re back, and shows you what they loved in your shop. That last part is the whole product.
The problem
Every independent shop has emails sitting in a POS system doing nothing. Most have never had anyone competent look at it, and a meaningful share are silently landing in spam without anyone knowing.
Plenty of vendors will sell you a tap-to-join box. None of them will pair AI-driven segmentation with twenty years of enterprise lifecycle marketing experience against your actual list, in your actual platform, every month.
How it works
Engraved with your shop's name, with a hidden NFC tag and QR fallback. No app, no login. A customer just taps their phone.
“Save what you loved. We'll find it for you anytime.”
Name, email, home ZIP, return month, and a photo of something in your shop they loved, bought or not. Return month tells you when to reach out. The photo tells you what to say.
Already have an email platform? I work inside your existing account. Starting from nothing? I'll get you set up first. Either way, it's your account, your domain, your customer relationship. I clean the list, segment it, and build the campaigns. You read them and press send.
Every week, AI helps segment your list by what customers are actually into and drafts a message for each one. Twenty years of hands-on lifecycle marketing experience shapes those segments and refines every draft before you see it. Read it, tweak it, and approve it. The off-season stops being silence and starts being a plan.
Start where it makes sense
You don’t need to commit to a season to find out what’s wrong with your list. Most people start with the audit.
Capture Kit
$395
+ $588/yr: two engraved blocks, your branded capture page, dashboard & CSV export
CRM Audit
$950
One-time, delivered within 10 days
Season Operations
$1,200/mo
Six-month season minimum, prepay for 10% off
Worth checking today
Email authentication is invisible until someone checks it. If your domain fails any of these, your welcome-back email may never be seen at all, and it’s usually an hour to fix.
Why me
I’m Angelena. I shop at businesses just like yours in two seasonal towns, on opposite calendars, and I’ve felt firsthand what it’s like when a shop I loved forgets I exist for six months. I forget things too: which shop had the scarf I loved, what my favorite scent of soap was, where to take my family when we’re all back in town together. When I come back, I want to be welcomed like I never left, and I want the shop to remember what I loved so I don’t have to.
Before this, I spent twenty years building enterprise marketing automation and CRM systems for large organizations: the kind of lifecycle marketing infrastructure most Fortune 500 companies pay agencies six figures a year to run. Nobody selling counter gadgets to independent retailers pairs that background with AI-driven segmentation and drafting. I’m now applying it, one shop at a time, to the businesses I actually shop at.
I make the blocks myself, on a CO2 laser, from hardwood I source locally and salvaged wood. I built the system that runs your campaigns, and I use AI to handle the heavy lifting of segmenting your list and drafting outreach, so more of my time goes into your actual results.
Tell me your shop and what platform you’re on (or that you’re not on one yet). I’ll reply myself. There’s no inbox but mine.
Email angelena@builtinseason.com